#4 Invest in Premium Professional video over middle-ground Standard Professional
77% of social videos are either Premium Professional or social-native style. The trap is the middle ground: Standard Professional video, polished but not distinctive, lands about 10 spots lower than the rest. Commit to high craft or social-native, rather than splitting the difference.
10In a theoretical ranking of 100 brand posts by engagement, the median post with a given attribute lands this many places higher or lower than the median post without it.
spots higher
Premium Professionalspot 55 of 100
Standard Professionalspot 45 of 100
